Uber Eats is purging 5,000 ghost kitchens from its app and setting stricter rules for the remaining ones after finding its platform flooded by virtual restaurants listing similar food options under different names.
“Diners are effectively seeing 12 versions of the same menu on the app. It’s fair to say that kind of erodes consumer confidence,” John Mullenholz, head of dark kitchens at Uber Eats, told The Wall Street Journal.
Uber Eats’ new guidelines require virtual locations to have menu items “at least 60 percent different” from any other online restaurants operating from the same location. The ghost kitchen and its parent restaurant must maintain a 4.3-star rating or higher on the app, have five percent or fewer orders that they have canceled and have a five percent or lower inaccurate orders rate.
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