Pizza Guys, a pizza franchise based in Sacramento, is adapting to the increasing demand for takeout and delivery by creating room for virtual brands, such as Calzone Life and Pizza Piatta, in their kitchens. After witnessing the success of their Calzone Life brand, Pizza Guys aimed to provide customers with another option for contemporary Italian flatbread pizzas. Pizza Piatta’s menu, which uses fresh ingredients, caters to consumers throughout the day, from lunchtime to late at night.
Virtual restaurants are gaining popularity for good reason, as they offer advantages for both restaurants and customers. By expanding their menu without needing a larger kitchen or more staff, restaurants have the potential to save money. Meanwhile, customers appreciate virtual restaurants for the convenience and range of food options they provide.
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