For years the adage in the restaurant business was “location, location, location.” But as K. Smith sees it, nothing could be further from the truth.
Smith had been operating For Your Fries Only as a popup eatery and is set to open a brick-and-mortar location at 819 N. Rocky River Dr. on Monday, Jan. 16. Smith got to know Nate Griggs, owner of the adjacent Berea Smokehouse, and the two discussed joining forces.
But Smith’s business will operate mainly as a virtual restaurant. He said virtual restaurants and ghost kitchens are similar.
A ghost kitchen means the local owner stays on premise operating the brand. Virtual is based on online ordering.
“It’s still a storefront,” he said, “but it’s more of a virtual storefront. You don’t know we’re here unless you know us online.”
Read more here
Leave a Reply